Thursday, 21 June 2018

The Lego Movie; Poster Campaign

L/O. To explain effectiveness of the campaign; to analyse using uses & Gratification theory

The campaign produced a variety of teaser posters with a strong brand image



Blue colour palette
female as passive
femininity - hair, make-up, freckles, lashes

















analyse how the lego movie posters use stereotypes to crete representations that appeal to the films target audience and are easily understood?

do it yourself stop asking kids to do it for you. u lazy slob



No comments:

Post a Comment