Music Industry

• 6/9/18 

L/O; to identify and explain different music genres.

• Hip Hop
• Rap
• Grime
• Metal/Heavy Metal 
• Pop
• Rock
• Country 
• Classical 
• Opra 
• Drum & Bass
• Rave
• Indie
• Trap 
• Disco
• Punk
• Dance
• RnB

Rock

rock bands normally wear dark black clothes and makeup and mostly scream, it was initially characterized by musical experimentation and drug-related or anti-establishment lyrics.

pop artists wear very known brands. most women wear makeup. smooth and pronounce words very clearly. they normally sing about love

  hip hop artists are pretty much the same as pop but is has rapping involved and more men are classed in hip hop.




Investigating Pop Further

Target Audience: Teenagers or students

Magazines or radio stations featuring this genre: Heart BBC radio 1 and BBC radio 1 Xtra and top of the pop, we love pop

https://www.youtube.com/watch?v=UYNCudIiZyw

Music Magazines

L/O: to explore the terminology and genres of popular music magazines

12/09/18

Typography: he style and appearance of printed matter.

Layout: he way in which the parts of something are arranged or laid out.

Lexis: The total stock of words in a language.

Colour Palette: Palette can refer to a range of colors. A platform used for moving things is a pallet. The meaning of the word palette has extended beyond actual colors to include figurative colours.

Mis-en-scene: Mise en Scene: Color Composition. Mise en Scene is an interesting concept which can be used for film production. ... The problem with it is that it's such a different concept which means many different things. Mise en Scene simply meanscomposing the scene, and there are many different aspects which can be addressed.

Pop Magazines: 

For all of these magazines they are all pretty much the same with a bright colour palette. The shot type with all the photos is straight on/head on and the image contents are of the celebrity. The typography is also much the same as the masthead it the biggest with plugs and pull quotes. In some of the magazines the lexis is is a lot and cramed with words but the others have minimal words and get to the point.

Rock Magazines:

On the rock magazines. the colour is exactly the same black and goth like. the content contains of someone screaming or promoting there band and the shot type is close up on there face. the typography is with the masthead bold and the rest of the writing scribbly. the lexis is a lot of words on the side but not much in the middle. The layout of the rock magazines is very precise. where everything goes is thought out so the band wants the reader to think of this or that when reading there magazine.

Rap/Hip Hop Magazines:

On the Rap/hip hop magazines are all different. the colour palette on one of them is a bright red backround.the image content is a stereotypical black man coverd in tattoos. (Not trying to be racist) and the shot type is on them up to the head from the torso. The typography has a very big, bold masthead with little quotes on the side. The lexis is very minimal . The layout is really poorly done as its kinda just stuck there.

17/09/18                                                                                                         Music Magazines & Audio

L/O: to identify and analyse a target audience using demographics & psychographics.

We have a heavy metal magazine:
the TA is 50 to 60 year old (emo's)
There is a lot of dark black and red to represent sinister action
A lot of promoting musical equipment so people will buy

Identifying The Audience

• Gender 
• Age
• Location
• Interest
• Religion
• Class
• Income
• Ideology
• Personality 

Mass Audience - this is a very large group of people of several million such as the audience for ITV's coronation street.

Niche Audience - This is a smaller and more specific group of people. This might be an audience of well under a million music fans who watch a live concert on BBC4.

Categorising The Audience

Social Grade Categories 

Demographics Of My Magazine
Gender: Male & Female
Age: Teenagers - 25
Sexual Orientation: Straight
Race: White
Location: all over the world
Marital Status: Single
Class: B - middle class
Education: Uni
Job: working in a bakery









Our Magazine ha the lifestyle of:
Egoists
Groupies
innovators
Puritans

The VAL is:
innovators
esteem seekers
disconnected

20/09/18

Genre & Target Audience

L/O: to identify target audiences for a variety of music magazine genres and link to genre codes

Gender: Male & Female

• Age: 13 - 25
• Sexual Orientation: Homosexual
• Race: white
• Location: all around the world
• Marital Status: single
• Class: Middle class
• Education: work
• Job: work in a music station (kerrang)

§

Gender: Male & Female

• Age: 13 - 16
• Sexual Orientation: Straight
• Race: White and black
• Location: all over the world
• Marital Status: married 
• Class: B - middle class
• Education: secondary school
• Job: none

• Gender: Male & Female
• Age: 10 - 30
• Sexual Orientation: Straight
• Race: White and black
• Location: all over the world
• Marital Status: both
• Class: B - middle class
• Education: work/ school
• Job: working in a bakery 

• Gender: Male & Female
• Age: Teenagers - 25
• Sexual Orientation: Straight
• Race: black
• Location: america the hood
• Marital Status: Single
• Class: lower middle class
• Education: non
• Job: cleaning cars

Mojo facts

Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music. Mojo was first published on 15 October 1993;^[2] in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts, it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it, including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of Mojo was Paul Du Noyer^[3][4] and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.

While some criticise it for its frequent coverage of classic rock acts such as the Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on the White Stripes, whom it has covered as zealously as it has many older acts.

Mojo regularly includes a covermount CD that ties in with a current magazine article or theme. It introduced the Mojo Honours list, an awards ceremony that is a mixture of readers' and critics' awards, in 2004.

In early 2010, Mojo was involved in a controversial move by its new parent company, Bauer, to unilaterally impose a new contract on all photographers and writers, taking away their copyright, and offloading liability for libel or copyright infringement from the publisher onto the contributor. Two hundred photographers and writers from Mojo and Bauer's other music magazines, Kerrang!and Q, were reported as refusing to work under the new terms.^[5]

The Magazine Industry

L/O: to explore the magazine industry ownership, regulations & revenue  

27/09/18

terminology:

Conglomerate - a thing consisting of a number of different and distinct parts or items that are grouped together.

Globalised - develop or be developed so as to make international influence or operation possible.

Diversify - enlarge or vary the range of products or the field of operation of (a company).

Regulations - a rule or directive made and maintained by an authority.

Revenue - income, especially when of an organization and of a substantial nature.

Circulation - the public availability or knowledge of something.

Radio Times: Hurbert Burda Media

TV Choice: published by H. Bauer Publishing, the UK subsidiary of family-run German company Bauer Media Group.

Take a Break: currently published in the United Kingdom by H Bauer Publishing, the UK subsidiary of the German-owned family business, the Bauer Media Group since 1 March 1990.

Good Housing: Hearst Corporation

Cosmopolitan: Michele Promaulayko, Hearst corporpition

BBC Gardeners' World: hubert burda media

What on TV: Time Inc

Bauer ownes over 600  magazines

kerrang and q (MOJO)

MOJO became the the worlds biggest magazine (music)

radio station, music tv channels, websites 

The IPSO & Impress

bauer joined IPSO

they gain money from advertising. normal sales, events & product placement and enforcement

there has been a dramatic fall because of technology 

MOJO Magazine

L/O: to explore & define the magazines target audience 

1/10/1

Whats it all about?

• new and old artists but always popular
• award winning
• definitive cover features 
• high quality articles 
• world largest UK music magazines 
• an audience of extremely passionate music consumers
• if your featured in MOJO your important
• for those truly obsessed with music.
• they claim to cover all genres of music (rock,folk,soul,country to reggae, electronic to experiment 

General audience 

• working class weekly magazines
• middle class quality monthly magazines

MOJO audience 

• a fairly small circulation of about 68000 to 138000 its audience is more niche a very specific target audience as opposed to a masa audience 

psychographics

4/10/18

L/O: to identify what audiences get out of music magazines.

Personal Identity - fandom of a specialised audience, addresses educated lovers of authentic, offer aspirational role models, readers values.

Social Interaction - offers new gossip for real life conversations, form of ritual, seen by readers as a 'friend'.

Entertainment - range of entertainment, freebies, offers an escape into a utopian world of stars, escape of bands and artists. 

Surveillance - offer a sense of being in contact with the world, rising artists, deaths, on a regular basis

11/10/18

Cover Analysis

L/O: to analyse the cover of a magazine, linking it to genre and audience

Bayboomer - a person born in the years of the WW2, the  there was a temporary marked increase in the birth rate.

Diversification - the process of a company enlarging or varying its range of products or field of operation.

Audience Adress - how the text speaks to the reader and how it influences them.

Discerning - having or showing good judgement.

House Style - a company's preferred manner of presentation and layout of written material.

     

Dave Grohl - foo fighters (now)

Nirvana - rock band (old)

Lou Read - rock band (old)

Ian Dury - Blockheads, punk (old)

Sparks - Rock (old)

Dave Glimour - pink floyd, Rock (old)

Cat Stevens - Folk (old)

Elvis - rock and roll, (old)

• Shot Type - mid shot
• Star Vehicle - In the motion picture industry, a star vehicle (or simply vehicle) is a film written or produced for a specific star, regardless of whether the motive is to further their career or simply to profit from their current popularity.
• Colour Palette - bright harsh colours 
• Brand Artists Mentioned - Dave Growl, Ian Dury, Sparks, Nirvana, Lou Read, Dave Glimour and Elvis
• Masthead Style - Large eye catching
• Main Coverline Style - Large
• Minor Coverline Style - Big but small like a subheading style
• Puff - It is in the line of advertising/publicity that the term appears to be used in newspaper publishing. My copy of 'Key Concepts & Skills for Media Studies' by Clark, Baker and Lewis, defines a Puff as "Small sections on the front page, often with coloured images, which advertise features inside the newspaper".
• USP - Freebies 
• Placement of text

15/10/18

MOJO analysis 

L/O: to analyse the cover of a mojo magazine linking it to genre and audience.

- shot type - the shot type is mid shot of Dave Grohl, he is looking serious and concentrated which connotes that he is serious about his music and he also wants his mojo audience to be swell


1/11/18

REPRESENTATION

L/O: to explore the concept of representation in music magazines

• Teenagers
• (naughty, always up to something)

• Men
• (lazy, better gender, have to be brave)

• American 
• (fat, greedy, selfish, loud, gun violence )

• Lesbians 
• (short hair, weird, dirty)

How this artist is portrayed:

age - early 20s

gender - male 

Ethnicity - black 

genre - rap

personality - dull, depressed?

genre stereotypes - guns as he is black and is making a gun sign


5/11/18

Representation 

L/O: to create a magazine cover showing an understanding of representation

genre 

www: font

ebi: i put a bar code on there 

8/11/18

L/O: to create a music magazine cover for a specific genre.

15/11/18
Music Videos  
L/O: to research chosen case studies and how they are represented.

Performance: the artist is singing or dancing

Narrative: has a story line 

Concept: none of the above. normally would be animated.

Illustration: lyrics are pictures/ same as what there singing about 

Amplification: some relation between the lyrics and the music video.

Disjuncture: no relation between the lyrics and the video.

Music Video Research

1) say which pair you are using

2) Answer the following questions about BOTH your chosen video: Case 2 - Beyonce and Bruno Mars

• Name of artist:

Beyonce 

Bruno Mars

• Name of song:

B - If I Were A Boy

BM - Uptown Funk

• Genre:

B - R&B and Pop

BM - Jazz

• Date song was released in the UK:

B - 2008

BM - 2014

• What the song is about:

B - If Beyonce was a boy, 

BM - Girls in a town

• Type of music video:

B - Narrative Illustration

BM - Performance Amplification

• Describe what happens in the video:

B - Beyonce wakes up 1 day and decides she wants to be a boy for a day so she leaves her house and does a man would typically do, e.g.: go out for drinks aka, beer.

BM - He dances around downtown for a while. stares at some girls then drinks some whiskey while signing a check. after gets his shoes polished. goes to the barbers then goes to a night club and sings.

• Who features in there video:

B - No-one 

BM - Mark Ronson

• Normally, the artist/group is represented as:

B - love and loyalty 

BM - love (sometimes) and comedy

• In the video, the artist/group is represented as:

B - a man

BM - laid back and a fun person to hang around with

3) Add a link to to the lyrics for each song.

B - [Verse 1]

If I were a boy
Even just for a day
I'd roll outta bed in the morning
And throw on what I wanted and go
Drink beer with the guys
And chase after girls
I'd kick it with who I wanted
And I'd never get confronted for it
'Cause they'd stick up for me


[Chorus 1]
If I were a boy
I think I could understand
How it feels to love a girl
I swear I'd be a better man
I'd listen to her
'Cause I know how it hurts
When you lose the one you wanted
'Cause he's taken you for granted
And everything you had got destroyed

[Verse 2]
If I were a boy
I would turn off my phone
Tell everyone it's broken
So they'd think that I was sleepin' alone
I'd put myself first
And make the rules as I go
'Cause I'd know that she'd be faithful
Waitin' for me to come home
To come home

[Chorus 1]
If I were a boy
I think I could understand
How it feels to love a girl
I swear I'd be a better man
I'd listen to her
'Cause I know how it hurts
When you lose the one you wanted (wanted)
'Cause he's taken you for granted (granted)
And everything you had got destroyed

[Bridge]
It's a little too late for you to come back
Say, it's just a mistake
Think I'd forgive you like that
If you thought I would wait for you
You thought wrong

[Chorus 2]
But you're just a boy
You don't understand
Yeah, you don't understand
How it feels to love a girl someday
You'll wish you were a better man
You don't listen to her
You don't care how it hurts
Until you lose the one you wanted
'Cause you've taken her for granted
And everything you have got destroyed
But you're just a boy...

BM - Doh

Doh doh doh, doh doh doh
Doh doh
Doh doh doh, doh doh doh
Doh doh
Doh doh doh, doh doh doh
Doh doh
Aaaaaow!
This shit, that ice cold
Michelle Pfeiffer, that white gold
This one, for them hood girls
Them good girls, straight masterpieces
Stylin', while in
Livin' it up in the city
Got Chucks on with Saint Laurent
Gotta kiss myself, I'm so pretty
I'm too hot (hot damn)
Called a police and a fireman
I'm too hot (hot damn)
Make a dragon wanna retire, man
I'm too hot (hot damn)
Say my name, you know who I am
I'm too hot (hot damn)
Am I bad 'bout that money?
Break it down
Girls hit your hallelujah (wooh)
Girls hit your hallelujah (wooh)
Girls hit your hallelujah (wooh)
'Cause Uptown Funk gon' give it to you (wooh)
'Cause Uptown Funk gon' give it to you
'Cause Uptown Funk gon' give it to you
Saturday night, and we in the spot
Don't believe me, just watch, come on!

Don't believe me, just watch

Don't believe me, just watch
Don't believe me, just watch
Don't believe me, just watch
Don't believe me, just watch
Hey, hey, hey, oh!
Stop
Wait a minute
Fill my cup, put some liquor in it
Take a sip, sign a check
Julio, get the stretch
Ride to Harlem, Hollywood, Jackson, Mississippi
If we show up, we gon' show out
Smoother than a fresh jar of skippy
I'm too hot (hot damn)
Called a police and a fireman
I'm too hot (hot damn)
Make a dragon wanna retire, man
I'm too hot (hot damn, hot damn)
Bitch, say my name, you know who I am
I'm too hot (hot damn)
Am I bad 'bout that money?
Break it down
Girls hit your hallelujah (wooh)
Girls hit your hallelujah (wooh)
Girls hit your hallelujah (wooh)
'Cause Uptown Funk gon' give it to you (wooh)
'Cause Uptown Funk gon' give it to you
'Cause Uptown Funk gon' give it to you
Saturday night, and we in the spot
Don't believe me, just watch, come on!

Don't believe me, just watch

Don't believe me, just watch
Don't believe me, just watch
Don't believe me, just watch
Don't believe me, just watch
Hey, hey, hey, oh!
Before we leave
I'mma tell y'all a lil' something
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
I said Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
Come on, dance, jump on it
If you sexy than flaunt it
If you freaky than own it
Don't brag about it, come show me
Come on, dance, jump on it
If you sexy than flaunt it
Well, it's Saturday night, and we in the spot
Don't believe me, just watch, come on!

Don't believe me, just watch

Don't believe me, just watch
Don't believe me, just watch
Don't believe me, just watch
Don't believe me, just watch
Hey, hey, hey, oh!
Uptown Funk you up
Uptown Funk you up (say what?)
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up (say what?)
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up (say what?)
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up
Uptown Funk you up (say what?)
Uptown Funk you up

Terminology 

L/O: to explore media terminology used to analyse exam tests.

See Terminology Page.



22/11/18

L/O: to explore the use of Media Language in music videos.

At the start it shows a shot reverse shot between a womens legs and bruno mars this connotes she is attractive and that they are looking at her.

after does a flick shot of this dude.

then they start dancing in the street. by the way can we just take a moment to look at how happy the guy on the left is:)



29/11/18

Media Language In Music Videos

L/O: to explore & analyse the use of Media Language in chosen case studies 

Analyse the media language in your music videos. how are they similar/different.

UPTOWN FUNK
The artist/s do perform in the video: yeah, to the audience
Is there a sense of naturalism? yes and no because; the setting is however but the singers are not.
How does it follow genre conventions? its pop but looks more jazzy as the singers are wearing bright colours and there hyped, which follows hip hop genre conventions
is there any diegetic sound used and why? NO
Does the editing match the pace of the song? Does it change between the performance and narrative sections? Special effects used? why? what transitions are used and why? the editing does match the pace of the song. it also does changes between performance and the narrative. there are no special effects used in uptown funk. there are quite a few transitions, e.g. at the very shot it does a flick shot of Mark Ronson and at the end when they go from the street to the club singing.
Is the narrative linear and developed or montage? uptown funk is a montage.
Is the camera work smooth and controlled or handheld  and documentary style? its a bit of both. some shots are different.
is the colour saturated or de-saturated? the colours are very saturated as the were very florissant colours.
what values does it promote? they are promoting values such as jokes and looking at women
In what ways does it follow conventions of film and TV with the setting and MES? (intertextuality) it has streets in it.


IF I WERE A BOY
The artist/s do perform in the video? NO
Is there a sense of naturalism? yes through the police station and party
How does it follow genre conventions? shows that a women is heartbroken and a man has done something wrong
is there any diegetic sound used and why? NO
Does the editing match the pace of the song? Does it change between the performance and narrative sections? Special effects used? why? what transitions are used and why? yes


6/12/18

ANALYSIS

L/O: to analyse representation in music videos.

What sexuality is assumed if it covers love? it doesnt -BM it does- B

what ideal or values does it celebrate or highlight? fun times - BM Love cant be trusted

hoe is race represented? (or not?) - none-BM side men/women to go and see

How is gender represented? how is age represented? in parts of the video they drink whiskey do some dancing (men) - BM she wears makeup- B

How is disability represented? nope-BM nope-B

What stereotypes are used (people, places, events?) guys look at the women -BM the man goes to work while the woman cooks breakfast and stays home-B

How are artists represented? fun to be around, have a good laugh-BM unloyal, happy- B 

how is the US or UK society represented? US is represented by the car the clothes they wear and where they are recording the video.- BM what they wear, cops NYPD-B

What is shown as "attractive" in the video? the women at the start-BM when she take her top off-B

are any messages been sent out? to have fun- BM to be loyal with your partner-B


13/12/18

EXAM PRACTICE

L/O: to review representation of videos and practise exam style question

similarity:both have urban locations which give a sense of naturalism. both of they have quite expressive editing, which goes away from the sense of naturalism. they are both highly stylised music videos.  could argue both of the give messages about treating women in different ways. both use intextuality of the streets, in terms of references in using streets in ways established
differences: UPF is a non-diegetic where as beyonce is diegetic. BM is all fun where beyonce is serious and discoloured. camera work UPF has inter
reresentation: both of them represent  masculinity as sexually predatory (love is hetrosexual). both of them represent the US. have both ethnicietes diverse with a sense of restless energy.
represention differences: B represents a powerful women and BM is the very opposite where they are pretty much objects. BM isnt serious about what hes singing about but B is very serious about.

Exam Practise
Explain 1 way in which music videos use media language to differ  from each other.
refer to 1 example of contrasting media language in 2 music videos yo have studied to support your answer.


Camera work is used in media language to differ from each other. particually Uptown funk by bruno mars and mark ronson and If I Were a Boy by Beyonce.

The camera work for Uptown funk has different shots such as; a close up shot and Hand held camera shot. at the start or uptown funk it has a flick shot of monsoon.


L/O: to research the radio industry and BBC radio 1
1. 10
2. tv license
3.
4. commercial radio stations 
5.







14/1/19

Live Lounge

L/O: to explore how BBC Radio 1 meets its PSB remit and meets the needs of its 

target audience.

Public Servicing Broadcasting (PSB)

any broadcast intended for public benefit rather than to serve purely commercial interest. they have a guidelines to follow/ rules. all BBC television and radio stations have a public service remit, including digital broadcasts.

The public service broadcasters are those you can get for free on TV without box or cable: Channel 4, 5 and the BBC.

BBC Radio 1

has to work hard to hit its target audience through the manner of its presenters the genre of it music playlists and the overall feel of the station.

the target audience is 15 - 29, most presenters are on that chart more towards the older end though. because there target audience is that age. the presenters have to be quite informal with what they say to make it easier for their target audience to understand.

Remit

radio 1 have to entertain and engage with a broad rage of young listeners with a distinctive mix of contemporary music and speech. its target audience is 15 - 29 year olds and it should also provide some programming for young teenagers.

it should offer a range of of new music. news relevant to young people and just anything relevant to teenagers. Platform for live music

radio 1 had a service budget of 34.7 million, 2016 and 2017 and be from the UK.

Radio 1 have met their remit requirements for their suggested target audience (15 - 29). You can see this from the BBC Radio 1 home page. the first thing you notice is the What New with their broadcast  and to meet someone in sheffield, also with some grime music. this relates back to how their requirements are met as teenagers would listen to that music and its typical nowadays. there is best movies of 2018 aswell. teenagers typically like movies so that would appeal to there target audience. 15 - 29. below all that is the latest tracks which links back the distinctive mix of contemporary music and range of new music especially from the UK.

Convergence

what is it? media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms due to digitisation and computer networking.

What Advantage Is There for (1) the BBC (2) Vevo or (3) the audience?

The BBC and Vevo - this helps the BBC branch out with the help of computer networking through phones, computer, modern radios and cars.

The Audience - the audience can find listen to the radio anywhere they like now due to digitisation

17/1/19

Ofcoms Role

• Ensuring the optimal use of the electro-magnetic spectrum
• Ensuring that a wide range of electronic communications services - including high speed data services - is available throughout the United Kingdom.
• Ensuring a wide range of TV and radio services if high quality and wide appeal.
• Maintaining plurality in the provision of broadcasting.
• Applying adequate protection for audiences against offensive or harmful material.
• Applying adequate protection for audiences against unfairness or the infringement of privacy.

We have defined plurality as a) ensuring there is a diversity of viewpoints available

Protection Of Under 18's 

• Material that might seriously impair the physical, mental or moral development of people under 18 must not be broadcast.
• In the provision of services, broadcasters must take all reasonable steps to protect people under 18
• Children must all be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.

Appropriate Scheduling

Scheduling is the process of arranging, controlling and optimizing work and workloads in a production process or manufacturing process. Scheduling is used to allocate plant and machinery resources, plan human resources, plan production processes and purchase materials.

My Live Lounge Program

Be England's manager. 

I would get BBC Radio 1 and EA to broadcast  

no curse words, don't bring nationality or racism into it and not to offend other sports.

target audience would be 12 - 50+

4 - 6 because this is when children get home from school and adults get home from work.

Make statements on what i could do to the team. advertise payers i would want to be in the England squad.

Logo:

24/1/19

Live Lounge

L/O: to analyse the structures of the live lounge and the audience speaking.

Whats the benefit of broadcasting on TWO channels?
Being hosted by Radio 1 and 1Xtra

Background

Amfo was born in Kingston upon Thames, Greater London, Her father was a microbiologist who emigrated from Ghana in the 1970s. Amfo studied media arts with professional and creative writing at St Mary's University College, Twickenham.

Previous Presenting Jobs

Nickelodeon and CBBC then going on to a marketing intern at KISS FM, and did some voice-overs. Starting out her radio career at KISS FM UK presenting the overnight show, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis.

Amfo hosted the British premiere of Red Riding Hood, Baby Driver, Tomb Raider, Kingsman and Marvel's Black Panther at Hammersmith Apollo and has reported from assorted events in the UK, including Wireless, Global Gathering, SW4 and NASS festivals. 

Awards

In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.

Current Jobs

10am -1pm BBC Radio 1 show, and it’s world famous Live Lounge slot. co-hosting Top Of The Pops Christmas.She’s hosted the ITV2 coverage of The BRIT Awards for the second year running.

DJ Ace

a broadcaster and club DJ and have been on 1Xtra since its launch in 2002. he currently present the mid-morning show which is also home of the 1xtra Live Lounge, but radio has always been a passion from a young age. As a kid he would listen to legends like Tim Westwood and Trevor Nelson, but also to a lot of local pirate DJs. He went on to study radio at college and had a college radio show that would broadcast during the lunch hour. The best parts of that show became my demo and when he heard that the BBC were launching a black music station, he applied.

Current Jobs

He has an RnB hour to himself.

current popular songs and artists.

wIts live so no room for errors. Not being recorded 

Accesses From their website you can find info on:

• Iplayer
• Different Channels 
• Clara
• Videos 
• Galleries
• Past episodes
• Other presenters
• other shows 
• other podcasts

31/1/19

LIVE LOUNGE

L/O: to create an effective logo considering audience and purpose.

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